Week 2 – The Gestalt Theories

 

 

On Friday we delved into the world of design, and concentrated our studies on Gestaltian Psychology – it’s kind of like how our brain puts things together, and how it responds to visual cues. In terms of web design, this is without a doubt of utmost importance.

 

Below are the laws of the Gestalt Theories:

Similarity: the brain groups together items that are similar to one another
Pragnanz: reality is often reduced to the simplest form possible
Proximity: the brain groups together items that are close to one another
Continuity: lines are perceived to follow the smoothest possible path
Closure: the brain ignores gaps and completes contour lines (the non-existent triangle)

 

As a web design enthusiast myself, I found this extremely interesting – it reminded me a little of the ‘rules’ of font (mixing serif/sans, bold v regular, weights, colour contrast etc)

 

Check out this really helpful video in terms of understanding these principles 🙂

 

That’s all for now, see catch you next week!

S

 

 

 

REFERENCES:

Psych 256: Cognitive Psychology SP15. (n.d.). Retrieved February 10, 2016, from http://sites.psu.edu/psych256sp15/2015/01/31/gestalt-art/

Psych 256: Cognitive Psychology FA 15. (n.d.). Retrieved February 10, 2016, from https://sites.psu.edu/psych256fa15/category/uncategorized/page/14/

K. (2013). Gestalt Principles. Retrieved February 10, 2016, from https://www.youtube.com/watch?v=20N53khArXA

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